Mikayla Nogueira and e.l.f. Cosmetics Are Bringing Back the Lip Kit She Wore on Her Wedding Day (Exclusive) (2024)

Mikayla Nogueira has a new title: e.l.f. Cosmetics CEO — well, at least for the day, that is.

The makeup artist and viral TikToker, 26, stars in a new campaign which sees her taking over the beauty brand for 24 hours, and to mark the appointment, she's announcing major news.

Nogueira is bringing back the e.l.f. x Mikayla Marriage Material Lip Duo, which she and the company originally released last June. The launch was so popular when it initially dropped, it sold out in minutes — 18 to be exact, which was a record-breaking moment for the brand.

“If you were to ask me what my favorite thing I've done in my whole influencer beauty career is, it is absolutely the lip duo,” Nogueira tells PEOPLE exclusively. “When I first started this [social media journey], e.l.f. was on my vision board as a brand I wanted to do a collaboration with, and the fact that it actually happened is unbelievable."

She calls the return of her lip kit even more "surreal."

Starting Aug. 1, fans will be able to buy the Cream Glide Lip Liner in Till Death Do Us Paht (a creamy brown nude) and the O FACE Satin Lipstick in Puckah Up (a rosy pigment with a satin finish). Each name is a nod to Nogueira’s Boston accent.

The kit retails for $12, a budget-friendly price point that aligns with e.l.f. Cosmetics' mission to make its products accessible to everyone.

"There's a perception that affordable products can't be good quality, can't perform well, don't compare to high-end or prestige, but I've just always felt that e.l.f. hits it out of the park in terms of the quality, the performance, the wear," Nogueira says.

Nogueira genuinely loves the combo that she and e.l.f. Cosmetics created so much, that she wore it when she and her now-husband Cody Hawken tied the knot last July. That's why she calls the collaboration that much more "meaningful."

The couple recently celebrated their one-year wedding anniversary in Aruba, the first of many destinations that the two plan to visit as an anniversary "tradition," she reveals when asked about her milestone.

For the launch, Nogueira spilled the secret to keeping her lips looking “plump and juicy.”

Exfoliation is key (Nogueira does this step morning and night to avoid "dry patches on the lips"), as is moisturizing with a lip balm. Next, she creates a “canvas” with translucent powder (she either applies this on her bare lips or on top of her lip liner for extra staying power). Lastly, to lock her lipstick down, she reaches for setting spray.

She also shared her date night makeup MO. She prefers to transition her daytime look into a sultry one consisting of a nude lip, sexy smokey eye makeup, "big lashes and lots of blush, highlighter and bronzer." Think of it as a spruce-up to your daily 9-to-5 glam.

Never miss a story — sign up forPEOPLE's free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

Nogueira is coming up on five years of making content online — and she doesn't plan on quitting any time soon.

"I think I have a long career ahead of me just because I'm such a workaholic," she admits. "That's why I am still standing. I love what I do and I love creating every day. I never run out of ideas. I get up every morning so excited to film, and I think that's really, really important because it's easy to get burnt out, get comfortable" — and, sometimes, feed into the "hate and negativity" that comes with being a social media sensation.

But the community she's fostered online keeps her going.

"When my e.l.f. lip kit came out, I was so nervous that no one was going to buy it. Then 18 minutes go by and I can't even buy it because it's sold out. So those are the moments that remind you, oh, this is why you do this because people do care, people do support you, and it's all worth it in the end."